Central Valley Firefighters Credit Union

Fresno, CA


Central Valley Firefighters Credit Union is proud to serve local heroes, and they wanted a branch and brand identity that reflected that pride. Turning to IBG for help, the credit union expressed their wish for a more efficient space that would embody their values and resonate with the firefighters who make up their membership. Despite numerous challenges and the need for a quick turnaround, the IBG team succeeded in delivering a fiery design – right on time.

Given the credit union’s niche market, IBG intentionally designed the branch to appeal to
firefighters – incorporating colors, materials and imagery that helped create a distinct brand identity for the credit union and make members feel right at home. Equally as incredible as the eye-catching design is the short timeline in which this project was completed. The credit union was able to resume operations in the branch in fewer
than four months!